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3G iPhone Ad vs Real World: A performance comparison

2008 Superbowl commercials
2008 Superbowl commercials 2008 Superbowl commercials
2008 Superbowl commercials

Apple's "Unslow" 3G iPhone commercial pretends to demonstrated the performance of the device over the 3G network. To put it to the test, I took my own 3G iPhone to the heart of AT&T's coverage area in MA (Boylston St. in Boston just across the street from Apple's flagship store). The video shows a side by side performance comparison running through an identical set of actions. The results tell the story.

Channel: Science & Technology
Uploaded: November 30, 1999 at 12:00 am
Author: rrrrrrrroooooooo

Length: 01:51
Rating: 4.59
Views: 520550

Tags: 3G  ad  commercial  iPhone  performance  review  

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Video Comments

mAlfunkti0n (November 30, 1999 at 12:00 am)
If their network is terrible, why was it possible for me to pull 3Mbit EASILY with my Tilt? I tethered it to my laptop while on vacation and had no problems with slowness. The issue is with the CPU in the iPhone. It is not as fast as the commercials claim it is. The network is fine with other 3G phones. Hmmmmmmm.
touchedbyagroove (November 30, 1999 at 12:00 am)
WHATEVER! Try doing any of those things on a windows mobile phone, and the you'll know the pain and agony of waiting... The issue isn't the phone you dolt, it's the damn network! AT&T's logo resembles the Death Star for a reason... they're the AntiChrist of the communications industry, which is a position they share with Qwest communications. Apple proved its technical superiority whith a product that NOBODY has caught up to yet. I say this as a developer for windows mobile devices.
chunksloth (November 30, 1999 at 12:00 am)
Crapple fans are idiots and blindy buy whatever the latest slick commercial tells them to.
rrrrrrrroooooooo (November 30, 1999 at 12:00 am)
Actually the new ads say that. The original unslow ad without any such qualifier. I believe most if not all of Apple's current crop of iPhone ads run with the fine print 'sequence shortened'. I don't have any problem with that. I'm glad they made the correction.
billynomates121222 (November 30, 1999 at 12:00 am)
Thats all very well, but at the end of the add it says some steps may be shorted or removed...
DjiXas (November 30, 1999 at 12:00 am)
Hahahahha, Crapple
serofibrinous (November 30, 1999 at 12:00 am)
good video, tho 3g performance will vary even if one has five bars. no web flash and safari slow down web loading speeds. As far as lag with apps and such, i feel lag is almost a thing of the past.
penou7 (November 30, 1999 at 12:00 am)
Of course its not as fast as in the ad , this is an ad ! what kind of idiot can make a video to compare an ad and the reality ? what's next ? Is coca cola as sweet as it is said in the ad?
macflo1508 (November 30, 1999 at 12:00 am)
I love my iPhone. It's fast, very fast! I don't care if anybody says otherwise. And it's the best phone ever made in my opinion. For all you guys who think otherwise. I don't give a rat's ass. Don't by an iPhone then, get a windows mobile piece of crap phone and be happy with it. I really don't care, because: I LOVE MY IPHONE !!!!!
PCbassist (November 30, 1999 at 12:00 am)
i hate apple, but honestly that real world 3g phone seems really slow...i live in America too, and I have a few friends with 3G iphones and theres are definitely faster than that...I even live on the outskirts of a 3G area in a small town and the 3G is better than this video. but not nearly as fast as apple commercials ;)

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